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When Office World decided to embrace e-commerce, the route chosen was a system that would be customer friendly and fully integrated into its business. This choice has clearly been justified, as by the end of the first year of operations, the company has generated additional six figure direct sales revenues from its integrated website.

In early 2001 Office World had nearly 60 UK stores and three direct channels for sales of its office equipment and furniture,using telephone, fax and email. A static web site attracted thousands of visits per month, but offered no transactional capability.

“We identified a very strong demand from customers wishing to place orders over the web,” said Karen Lashley (Manager, Office World Direct). “We had a high level of visits to our site and could see that there was an opportunity to be highly competitive in our market by offering customers a real-time e-commerce sales channel.”

Michael Bailey of RetailTherapy was involved at all stages of the project. “We offered them the very best practice in e-commerce, with a web site that would give them the opportunity to stay highly competitive.”

Want to know more? Read the PDF: Office World Case Study (688k)



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