Integrated Online Retailing Systems:
Since 1999 online retailing has progressed from experiments to a strategic channel for many retailers. Online retailing continues its consistent growth; while the High Street, for many retailers, is becoming a problem.
Why have some retailers persevered and turned their online retailing into a profitable channel, whilst others have poured money down the drain?
Technology companies seduce many retailers into believing all that is needed is a web site and an online catalogue for the profits to flow. Reality is different. Online retailing is as complex as it is rewarding. Technology is only one of the important factors. Successful online retailing is a fusion of product, marketing, logistics, fraud management, fulfilment and technology.
RetailTherapy has been at the centre of online retailing since its inception. Our people have a retail background and we focus only in online retailing. With successful retailing solutions at companies such as Staples, Comet and Office world we understand our customer’s needs and the chemistry of a profitable online solution.